Amazoncom made to stick why some ideas survive and others die 8601421337328 chip heath dan heath books. Made to stick why some ideas survive and others die is a book by brothers chip and dan heath published by random house on january 2 2007 the book continues the . Made to stick hardcover mark twain once observed a lie can get halfway around the world before the truth can even get its boots on his observation rings true . Made to stick why some ideas survive and others die it will join the tipping point and built to last as a must read for business people. This is one of the most important business books ever written i love how the heath brothers dissect false stories and myths like you only use 10 of
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